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R/GA London, the company for the Connected Age, and du announced a new strategic alliance to create a regional best-in-class connected design offering. Targeted at leading UAE businesses looking to engage in essential digital transformation programs, 'Connected Design by R/GA & du' will help to empower the evolution of enterprises via unique digital technologies using a design-led, customer-oriented model. With a specific focus in the areas of connected spaces, IoT and digital products and services, the scope of the partnership will range from strategy and consulting to design and technology services.

""This is a landmark partnership for R/GA, with one of the region's most forward thinking telecom companies,"" said Matt Lodder, EVP, managing director, R/GA EMEA. ""The alliance is a real value exchange, with both R/GA and du bringing a unique set of capabilities and services to the table. We have a shared vision for this collaboration, which is to create a genuine opportunity for strategic combined growth in the UAE, through innovation in both design and technology. Furthermore, we're very excited to be able to point to the new connected HQ for Dubai Holding that we've designed, as the first connected project to come from this new alliance.""

Carlos Domingo, chief new business and innovation officer, du, said: ""Bringing value to our customers is our prime focus, and our collaboration with R/GA is yet another example of empowering our customers using out-of-the-box thinking. We are excited with the potential that this futuristic collaboration brings and look forward to drawing deep synergies in days to come.""

The first project to launch as a result of the new 'Connected Design by R/GA & du' partnership will be an innovative new global HQ for Dubai Holding - making it the definitive connected workspace in Dubai. Future projects will continue to focus on connected spaces, IoT and digital products and services - inclusive of special environments, apps, web platforms, bots, AR, VR and voice-activated solutions.

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