Advances in technology have brought about countless changes in the way we interact with the world. In the communication industry, social media has become a ubiquitous platform for sharing everything from dissent to the coolest gigs in town. Automation and artificial intelligence (AI) are transforming industries and manufacturing like never before. However, on the flip side, advanced technologies such as AI are being manipulated by perpetrators to create hyper-realistic images and voices of people that could easily convince the unaware audience to react to their intended provocations; spotting such videos/audios is becoming extremely hard as the world of the deep fakes gets murkier.

Read more: Deep Fakes: The Menace on the Prowl

The Telecommunications and Digital Government Regulatory Authority (TDRA) announced that every company or establishment registered in the UAE has automatically become part of the Kashif initiative, which means showing the name and number of the calling party to the call recipient. This enables the call recipient to recognize the calling party and allows them to decide whether or not to respond. TDRA has launched this initiative gradually, starting from mid-2021, in cooperation with the service providers, as part of enhancing customer satisfaction and happiness with telecommunications services in the UAE, and it is expected to have an impact in the future by reducing unwanted calls.

Read more: TDRA Expands 'Kashif' Service by Including all Companies Registered in UAE

Zain KSA won four awards at the annual Telecom Review Leaders’ Summit, which honors ICT leaders for their pioneering achievements. Zain KSA won awards for “Best Middle Eastern 5G Standalone Network”, “Best Middle Eastern Cloud Provider”, “Best Middle Eastern CSR Initiative”, and “Middle East CTO Merit Leader of the Year” during the summit’s 16th edition held in Dubai on December 7 and 8 2022.

Read more: Zain KSA Wins Four Awards at Telecom Review Leaders' Summit

As modern enterprises embrace innovation and digital transformation, higher connectivity and data processing capabilities are the prerequisites for friction-free operations. The combination of emerging technologies such as machine learning, artificial intelligence and cloud computing is set to change business operation models dynamically. Strategizing along those lines, leading cloud services provider Amazon Web Services (AWS) launched two cloud regions in the Middle East — Saudi Arabia and the UAE — as the two countries’ appetite for technology adoption has been garnering global attention.

Read more: 5G and Public Cloud: Telcos Paradise

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